Miro vs Kampana
Miro is the infinite collaborative whiteboard used by 90M+ people for moodboards, range plans, journey maps and async brainstorms. Kampana is a fashion-vertical product canvas: drop a product on a node-based graph and wire it out to PDP, B2B sell-in, marketplace feeds and 9:16 social cuts - every drop.
Infinite collaborative whiteboard
Miro's strength is open-ended collaboration: sticky notes, frames, diagrams, wireframes, real-time cursors, and a rich app marketplace. Used by 250,000+ orgs for everything from sprint planning to season moodboards.
Intentionally generic: a frame is a frame, a sticky is a sticky. No SKU graph, no on-model imagery, no PDP / B2B / marketplace orchestration, no social cut auto-generated from a product node.
Fashion product launch OS
Kampana also uses a visual node canvas - but every node is a product or a wired output. PDP hero, lookbook, B2B kit, marketplace feed and 9:16 social cut all live on the same graph and re-render together when the product changes.
Built for apparel, footwear and accessories teams shipping ecom, wholesale and social together - not for whiteboarding ideas.
Feature comparison
Choose Miro if…
- - You run workshops, journey maps and async brainstorms
- - Your team needs a flexible whiteboard, not a production tool
- - Fashion product launches aren't your core workflow
Choose Kampana if…
- - You launch fashion products and need PDP, B2B and social aligned per drop
- - You want one product node wired to every channel output
- - You prefer shared credits with unlimited seats over per-editor plans
Miro is an infinite collaborative whiteboard. Kampana is a fashion product canvas.
Miro is the default visual collaboration platform for product, design and strategy teams - an infinite whiteboard with sticky notes, frames, diagrams, wireframes and real-time multiplayer cursors used by 90M+ users across 250,000+ organisations. Teams use it for moodboards, journey maps, sprint planning and async brainstorms.
It is intentionally generic. A frame is just a frame; a sticky note is just a sticky note. The board has no idea that a cluster of images represents SKU FW25-DRESS-007 or that the wall of references should become a PDP, a wholesale linesheet and a 9:16 social cut. Translating a Miro moodboard into shippable channel assets is still a manual handoff to Photoshop, Figma, a photographer and an editor.
Kampana is the opposite shape. The canvas is also visual and node-based, but every node is a product or a wired output. Moodboard, on-model render, PDP imagery, B2B kit and social cut live on the same graph - and re-render together when the product changes.
Use Miro to align. Use Kampana to ship.
Miro stays excellent for the upstream work fashion teams already do there: season moodboards, range plans, retail journey maps, cross-functional workshops. It is collaboration, not production.
Kampana takes over once the product exists. The handoff is simple: pull approved references and direction out of Miro, drop the product into Kampana, and wire the launch from a single node. The boards stop being decoration and start producing assets.
Frequently asked questions
Is Kampana a Miro alternative?
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For fashion product launches, yes - Kampana replaces the part of Miro where teams try to turn moodboards into actual channel assets. Most teams keep Miro for workshops and strategy and use Kampana for production.
Can Miro generate PDP imagery, B2B kits or social cuts?
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No. Miro is a whiteboard - it organises content but does not produce channel-ready assets. Kampana is built for exactly that.
Does Kampana support real-time collaboration like Miro?
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Yes. Multiple teammates can work on the same product canvas at the same time with shared credits and unlimited seats.
Can I import a Miro board into Kampana?
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You can bring references and images out of Miro and drop them on the Kampana canvas as inputs to a product node. The graph is then wired and rendered inside Kampana.
Pricing?
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Miro is per-editor. Kampana uses a shared credit pool with unlimited seats and credits that don't expire - aligned with team-based launch work.
From whiteboard to channel-ready product.
Send one product URL. We'll return a free mini pack: PDP imagery, B2B angles, marketplace copy and a 9:16 social cut.
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