New Arc vs Kampana
New Arc is a sketch-to-image AI for apparel and especially footwear designers - virtual try-on, image-to-video spin views, image-to-sketch for production handoff, materials, patterns and colorize. Used by Adidas, Puma, Reebok, Salomon and On. Kampana picks up downstream: take a defined product and ship the full launch pack across PDP, B2B, marketplaces and social.
Sketch-to-image for designers
Best-in-class for footwear and sportswear ideation. Designers drop a sketch and get photorealistic renders, swap materials and patterns, run colorways with HEX precision, and reverse a real photo back into a clean technical sketch.
Strong at the design loop. Lighter on per-product launch orchestration: no node graph linking design to PDP, B2B, marketplaces and social.
Launch OS for every channel
Once a product exists, Kampana wires it to every downstream output: PDP hero, front/back, on-model render, lookbook, lifestyle, 9:16 social cut, B2B kit and marketplace feed - all from one node per product.
Built so apparel, footwear and accessories teams can launch ecom, wholesale and social together.
Feature comparison
Choose New Arc if…
- - You design footwear or sportswear and need fast sketch-to-render
- - Material, pattern and colorway iteration is your daily loop
- - You need image-to-sketch for production handoff
Choose Kampana if…
- - Your products are designed - you need launch assets across channels
- - PDP, wholesale and social must align per drop
- - You want one shared credit pool across the whole team
New Arc is an AI design canvas. Kampana is a product-centric launch OS.
New Arc is a fashion-leaning AI design canvas focused on image ideation - moodboards, design exploration, on-figure visuals and creative iteration. It is well suited to early-stage exploration where the goal is to see options fast.
Its model is asset-first: a session produces images. The connection between those images and a downstream SKU launch - PDP imagery, B2B kit, marketplace feed, 9:16 social - is left to the user.
Kampana is product-first. Every asset Kampana produces is anchored to a product node, so a launch is a graph traversal, not a series of disconnected sessions. For brands moving from concept exploration to repeatable channel orchestration, this is the structural shift.
Use New Arc for exploration, Kampana for execution
A practical pattern: use New Arc when you don't yet know what you're making - discover directions, kill bad ones, validate a silhouette. Then promote the chosen direction into Kampana, where it becomes a product node connected to every channel your drop needs.
If your team is consistently shipping launches and the exploration phase is short, Kampana alone is usually enough.
Frequently asked questions
Is Kampana a New Arc alternative?
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For launch orchestration, yes. For pure ideation, New Arc may feel more freeform. Teams shipping seasonal drops tend to consolidate into Kampana.
Can Kampana do moodboards?
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Yes - Kampana boards can hold references, on-model variants and channel outputs side by side. The difference is that everything is anchored to the product graph.
Does New Arc handle PDP and marketplace feeds?
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It is not its primary focus. Channel-aware outputs (PDP, B2B, marketplace, social cuts) are core to Kampana.
Which is better for collaborating with merchandising or wholesale teams?
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Kampana. Unlimited seats and a shared credit pool mean ecom, wholesale and marketing all work on the same product graph.
Pricing?
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New Arc is per-seat. Kampana shares credits across the whole team.
Pair New Arc in design with Kampana for launch.
Send one product URL. We'll return a free mini pack: PDP imagery, B2B angles, marketplace copy and a 9:16 social cut.
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