Refabric vs Kampana
Refabric is an AI tool for fashion designers - it learns your brand DNA from past collections, generates seasonal designs in your style and automates tech packs and AI photoshoots. Kampana picks up where the product is defined and ships it to every channel: PDP imagery, B2B sell-in, marketplace feeds and short-form video.
Brand DNA design assistant
Refabric is best at the design and pre-production phase. Upload past collections and the model learns your seasonal codes, then generates new designs and automated tech packs ready for production handoff. Part of the LVMH Maison des Startups program.
Strong on design + tech pack + brand training, lighter on downstream channels: video is capped, no node graph linking product to PDP / B2B / marketplaces / social.
Launch OS for every channel
Kampana doesn't replace your design tool - it complements it. Once a product is locked, drop it on the canvas as a node and generate the full launch pack: PDP hero, front/back, lookbook, lifestyle, B2B kit, marketplace feed and 9:16 social cuts.
Built around the product node so PDP, wholesale and social stay aligned drop after drop.
Feature comparison
Choose Refabric if…
- - You need a design assistant trained on your brand DNA
- - Automated tech packs and design ideation are your bottleneck
- - Your team works mainly upstream of merchandising and ecommerce
Choose Kampana if…
- - Your products are designed - you need launch assets across channels
- - PDP, wholesale and social must align per drop, not asset by asset
- - You want shared credits and unlimited seats across merch, creative and ecom
Refabric is a design-and-tech-pack platform. Kampana is a channel-orchestration platform.
Refabric is a generative AI platform aimed at fashion brands and manufacturers - text-to-design, sketch-to-design, AI fabrics, AI models, and automated tech pack generation. It compresses the design-to-production handoff and is particularly strong on the manufacturing-facing end (BOMs, construction notes, sample reduction).
Refabric stops at the factory door. Once the product exists, you still need to produce PDP imagery for ecom, a wholesale linesheet for sell-in, marketplace feeds for Zalando / Amazon Fashion / Farfetch, and 9:16 cuts for TikTok and Reels - and you need them all to describe the same product consistently.
Kampana is that downstream layer. The product becomes a node; channels are wires. The two systems are complementary: Refabric for design-to-tech-pack, Kampana for tech-pack-to-launch.
When to choose Refabric, when to add Kampana
Choose Refabric if your bottleneck is sample iterations and tech pack throughput - designers shipping more SKUs to development per season without expanding headcount.
Add Kampana when the bottleneck moves downstream: the SKUs exist, but ecom, wholesale, marketplaces and social can't ship in lockstep. Kampana solves the per-channel launch fan-out so marketing isn't a six-week tail behind production.
Frequently asked questions
Is Kampana a Refabric alternative?
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For the design-and-tech-pack stage, no. For the launch-and-channel stage, yes - Kampana handles the work Refabric doesn't (PDP, B2B kits, marketplace feeds, social cuts) and tied to the SKU.
Does Kampana generate tech packs?
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No. Kampana ingests product source-of-truth (URLs, photos, tech pack PDFs) and turns it into channel-ready creative. For tech pack generation itself, Refabric is the dedicated tool.
Can I use Refabric and Kampana together?
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Yes. A common pipeline: design and tech pack in Refabric, then bring the resulting product into Kampana to produce PDP imagery, wholesale kits, marketplace feeds and social cuts.
Which is better for AI on-model imagery?
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Both produce on-model imagery. Refabric's models are tuned for showroom-style design validation; Kampana's are tuned for shipping commerce-grade imagery across channels.
Pricing comparison?
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Refabric is per-seat with credit tiers. Kampana uses a shared credit pool with unlimited seats - better suited to cross-functional teams launching together.
Pair Refabric upstream with Kampana for launch.
Send one product URL. We'll send back a free mini pack: PDP, B2B angles, marketplace assets and a 9:16 social cut.
Get a free product pack